Here are our simple, to the point, view on "Wine Awards".
Yes, like our customers we do follow them with interest. BUT here at wineNZ.com you will only find the very top Trophy winning, Gold Medal, 5 Star and top rated wines listed within our awards section.
That is because we want you to know about those wines that are clearly a class above the rest. These are often multi-award winning wines meaning they consistently achieve the highest ratings with different wine "experts" around the world - that is credibility you can really trust and quality that is impossible to deny!
We highlight the top wines from New Zealand's leading wine shows but the astute amongst us know that doesn't capture the full picture by any means. Many of New Zealand's finest boutique winemakers do not enter any awards. Often recognition for these wines has been achieved over many vintages or they have such small production that the best wines rarely leave the shores of New Zealand for foreign "mass" markets. For this reason the highly regarded ratings from Michael Cooper's Buyer's Guide to New Zealand Wines are presented with those from the world's most influential wine critic, Robert Parker that feature in his publication, The Wine Advocate.
Finally, we present this information to support our own expertise of these wines. We do "know our stuff" but you don't just have to take just our good word for it. We stock all the best wines but even the top winemakers suffer from poor vintages, so every wine is assessed on a vintage-by-vintage basis before it ever makes it onto our website!